I get overwhelmed by how much stuff I read online. So I outsourced my memory to an AI app. | Business Insider

While Heyday's browser tool behaved like a memory assistant, its website felt like a snapshot of my online memory.On a recent late afternoon, I was having trouble remembering. My browsing history for the day suggested I'd read over a dozen news articles, numerous Slack messages, plenty of Twitter threads, and a bunch of notes for my next assignment. Yet, somehow, I couldn't recall much of it. I remembered some vague contours of the content I had consumed but lacked the details.

The internet only makes this brain-capacity problem worse. The online-reading experience is full of obstacles that prevent our brains from locking the information we consume into our long-term memories. When you read a book, things like page numbers and the physical ability to hold and turn pages help your brain make a mental map of the information the book presents you with. Websites, however, don't have those kinds of memory triggers.

To address this problem, dozens of read-later and bookmarking apps have cropped up over the years. Apps like Pocket and Instapaper have amassed millions of users by offering ways to organize links and save what they want to read online. But these apps can feel like a chore to keep and do not ultimately help retain the information on those webpages. Because of those drawbacks, I decided to try out a new, little-known service called Heyday.

In this case, Heyday pulled up a Substack newsletter from a journalist, a tweet thread on how Musk lashed out in a Spaces chatroom, and a profile of another social network people were flocking to. This list allowed me to instantly recall what I've already read about the topic and added helpful context to my search, making it a more valuable use of my time.

Another limitation with the tool was that the search widget often took a few seconds to show up next to my search results. So, there were times when I ended up clicking one of the results instead of waiting to see what the pop-up widget resurfaced.

Heyday isn't alone in this venture. Broader efforts to supplement our memories are underway across the industry. Dennis Xu, a cofounder of the OpenAI-backed Mem AI, a self-organizing workspace, wants to aid the brain in recalling disparate pieces of information so it works less to recall raw data you can easily look up. The goal of Mem AI is to allow people to focus on creative outputs and remember personal memories like a loved one's face.

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