TORONTO : The Canadian women's professional sport market is dramatically underserved and underdeveloped, making it ripe for investment with a low entry cost and high potential for significant long-term upside, a study published on Monday showed.
"We need those teams and leagues here in Canada in order for fans to grab on to something beyond just one-off events." The path to a vibrant market is through domestic leagues and teams instead of just large stand-alone events.