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But it goes deeper than that: Many now let gamblers bet on whether the first pitch of the game, or of a particular inning, will be a ball or a strike, whether it will be put into play as an out or whether it will fall for a hit. Betr, a new microbetting company that is currently live in Ohio and Massachusetts, is building its business around the concept.
“That heavy frequency is associated with gambling problems,” he said. “You can get a hit of dopamine every few seconds; it's more akin to playing a slot machine than betting on sports. People can get in this trance-like state where they just try to stay in action, and bet over and over again just to feel that same kind of high.”
Scott Kaufman-Ross, vice president and head of fantasy and gaming for the NBA, said microbetting is well suited for basketball's rapid style of play “because there are so many changes in scoring.”One betting market the NBA has become interested in is in predicting team streaks. Many sportsbooks currently offer so-called “race-to” bets, in which a customer bets which team will be the first to score 8, 10, 15 or more points.
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