TIME100 Most Influential Companies 2023: Hoka

  • 📰 TIME
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 53%

Brasil Notícia Notícia

Brasil Últimas Notícias,Brasil Manchetes

In the competitive retail category of athletic footwear, sneaker brand hoka has seen sales soar. Find out why Hoka is one of the most influential companies of the year:

June 21, 2023 6:55 AM EDTn the competitive retail category of athletic footwear, sneaker brand Hoka has seen sales soar thanks to its distinctive chunky silhouette and clever marketing. Originally created in 2009 when two French mountain runners designed a shoe that would let them run downhill faster, the sneaker has had an undeniable influence, with countless copycats across the industry.

Parent company Deckers Outdoor Corp.—which owns the similarly divisive UGG and Teva—grew sales 90% to $352 million in the third quarter of last year, mainly among 18-to-34-year-olds. CEO Dave Powers credited the brand’s first-ever global campaign—“Fly Human Fly,” a 60-second spot featuring runners sprinting through a color-shifting cityscape—as a “key catalyst” for brand recognition, and recently furthered Hoka’s reach by introducing children’s sizes.

 

Obrigado pelo seu comentário. Seu comentário será publicado após ser revisado.
Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:

 /  🏆 93. in BR

Brasil Últimas Notícias, Brasil Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

TIME100 Most Influential Companies 2023: AppleWhy Apple is one of the 100 most influential companies of 2023
Fonte: TIME - 🏆 93. / 53 Consulte Mais informação »

OceanGate boss was on a ‘predatory’ mission to find wealthy clients, industry leaders claimThe boss of OceanGate, who perished on a trip to the wreck of the Titanic, was on a “predatory” mission to find wealthy clients to endorse his deep sea trips, industry leaders have claimed.
Fonte: LBC - 🏆 17. / 74 Consulte Mais informação »