More men now use reward cards as the industry flourishes | City Press

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As consumers have been faced with increasing costs for their basic needs, the use of these cards or programmes has climbed from 67% in 2015 to 73% in 2022

That is really big considering other markets versus other markets that have access to loyalty programmes. For example, in the US, people are members of, say, 15 loyalty programmes, but they are not actively using all of them. We see in the South African market that these programmes are heavily used, as 73% of South Africans actively use them.She said loyalty programmes were gaining in popularity in the country because most consumers were cash-strapped and needed access to funds.

This is a serious industry that gives back proper money to its members if they can use the programmes correctly Clicks is the number one most-used loyalty programme in the country after running their programme now for about 26 years. "[Retailers are looking at how they can better create a relationship with their customers so they can understand their customer base better and create value and help their wallets go further."

 

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