This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Elon Musk shifting Twitter to ‘X’ draws from a familiar corporate playbookTwitter’s signature blue bird logo switched to an ‘X’ after the platform’s owner, Elon Musk, made the announcement in a series of tweets.
has added Twitter to the long list of companies that cast aside their original branding in an attempt to reinvent themselves.Continue reading your article with