Twitter's rebrand is the next stage in Elon Musk's vision for the company. But does anyone want it? | CNN Business

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A look at Elon Musk's move to rebrand Twitter as X

When Musk bought Twitter late last year, he laid out a vision for an “everything” app called X, where users could communicate, shop, consume entertainment and more. Last June — prior to his takeover — Musk told Twitter employees that the platform should be more like China’s WeChat, where he said users “basically live on” the app because “it’s so usable and helpful to daily life.” The vision for the rebrand may go all the way back to Musk’s creation of the original X.

com as it should have been done, using Twitter as an accelerant!” Musk texted Isaacson at 3:30 a.m. one morning last October, just ahead of his takeover, according to the writer. On Monday, Musk explained the move in a tweet saying, “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.

 

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