As Ford loses billions on EVs, the company embraces hybrids

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Ford's hybrid hype runs counter to recent messaging from the Detroit automakers, which have touted the performance and popularity of all-electric favorites.

To be clear, Ford isn't turning away from its much-touted EV push, though it said Thursday that itsBut even as it spends billions to ramp up EV production, it's planning to bring more hybrid options to market – driven by the success of its current gasoline-electric options.

Ford also offers a hybrid version of its small Maverick pickup. That has been an even greater success, Farley said, with more than half of Maverick buyers — 56% — choosing the $1,500 optional hybrid powertrain over the standard four-cylinder engine."What the customer really likes is when we take a hybrid system that's more efficient for certain duty cycles and then we add new capabilities because of the batteries," Farley said.

An available 7.2-kilowatt onboard generator that Ford is calling the "Pro Power Onboard" features four 120V 20A outlets and one NEMA L14-30R 240V 30A on the 2021 Ford F-150. The truck is available with three levels of electrical output depending on engine choice."We're seeing a lot of customers like that combination of using the batteries for something beyond just moving the vehicle," Farley said. "And so we're just listening to the market.

 

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