On August 8, Baekhyun started an Instagram Live because there were rumors spreading that he had set up his own agency.
As he began the live stream, Baekhyun cleared up the air and shared that he is indeed in the process of establishing a company, but he will remain with EXO andHe assured fans that he is venturing into opening a company for the betterment of his career as a producer and artist. He shared that he believes the support of his fans would guide him in managing his new position as a CEO of a company.