Global brands pay Chinese livestreamers to sell their products to their fanbase. Items worth thousands of dollars can fly off virtual shelves in a single online session. Will Australia's"lagging" e-commerce be able to play catch-up and join the cash-rich Chinese party?
Over the past few years, it has become quite the rage in China and also amongst this shopping-savvy community fanned across the world.Source:Australian social media influencers seem to be getting increasingly attracted to this emerging sales channel, as evident by the first Australian Influencer Self-Promotion Conference that was held in July in Sydney.Steven Greig is one of them.
Data from China’s Ministry of Human Resources and Social Security indicates that by the end of 2021, over 10 million people worked in various jobs related to these ‘online sales shows’ like packing, customer service, logistics etc. He believes that for some Australians who don’t know much about online livestreaming sales, his experience can make them realise that there is a market for them here too.They have no idea that the sales that these top livestreamers make in an hour, or even in a matter of minutes, can be mind-blowing.For China’s top livestreaming influencers, expanding their sales volume into international markets has been an area of continuous exploration.
Ms Wang tells SBS Chinese that the items she sells are shipped from Australian retailer Chemist Warehouse’s bonded warehouse in China, so consumers don’t have to wait for months for their delivery to arrive.