New record company features music reflective of Filipino spirit • Dinna Chan Vasquez

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ON September 8, Merriam-Webster posed this question on its Instagram account: What is the most overused word in your industry? At the time, my answer was “curate,” a word that reminds me of museums and archeology but one which lifestyle brands use to describe everything from a collection of clothing to ingredients used in a

Top Notch is a four-member band composed of students. The group recently released its first mini EP under Viral Records with the lead single “Pagbigyan.”

But if there was a second most overused word, it would most probably be “viral.” Everyone in the lifestyle and entertainment industry wants their artist, product, or service to go viral, even if you, as a journalist, know that it won’t. Recognizing this, Viral Records aims to gather Filipino artists who live and breathe music, are willing to collaborate and put in the hard work, and have a story and message to tell through their songs. These are the three qualities that Viral Records believes that can make an artist go viral.

“On top of helping our artists create their music and sound, we will also train them in personal branding, stage presence, navigating through social media, and so much more,” said Patsy of Viral Records. “We’re so excited to play our music live and hear the audience cheer. We can’t wait to meet our fellow artists and learn from industry experts. It’s definitely a dream come true, and our journey is finally starting,” shared Top Notch.

 

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