In , I wrote about three things that small companies shouldn't copy blindly from big tech. I promised to write another one that would bring the opposite – what could be taken from the FAANG playbook but, for some reason, is not that commonly used in the industry.
I would still argue that having this in place to make informed incremental steps greatly outweighs the cost of taking care of all those things – especially given today we have tools that simplify setting it up, for example, Firebase, which gives us Analytics and Remote Config out of the box. The product intuition--that gut feeling--can be a good source of vision and direction, but you can't fool the data. 2.