Business owners in a Ukrainian front-line city adapt even as ‘a missile can come at any moment'

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The bombed-out building in Kramatorsk underscores the massive risks for businesses in this front-line city in the Donetsk region.

But that has not deterred many other business owners who have reopened their doors to customers in the past year.

“We understand that this is a risk, and we are taking it because this is our life,” said Olena Ziabina, chief administrator of the White Burger restaurant in Kramatorsk. “Wherever we are, we need to work. We work here. This is our conscious choice.”in February 2022, it could reopen only in Kramatorsk. It launched two new restaurants in the capital, Kyiv, and Dnipro to keep the chain alive.

Kramatorsk's economy has adapted to war. The city houses the Ukrainian army’s regional headquarters, and many cafes and restaurants are frequented mainly by soldiers as well as journalists and aid workers.Soldiers joke that Kramatorsk is their Las Vegas, providing all the “luxuries” they need like good food or coffee. But restaurants offer only non-alcoholic beer due to the city's proximity to the battlefield.

“Probably, thanks to the military, we can still come back to this city,” said Oleksandr, who asked to be identified only by his first name because of security concerns. Finally, she found a job at Amazing Fish Aquarium, which resumed operations months after the war began. The aquarium has hundreds of exotic fish and dozens of parrots and remains open to entertain residents, who are often stressed from missile strikes.

 

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