Hollywood’s streaming business is on the brink of catastrophe while price hikes continue to push more American subscribers away.
The study suggests that price hikes could be near their breaking point, as just over one-third of survey respondents said the content found on streaming video services is not worth the price. The Deloitte survey also found that 67 percent want a streaming bundle so that they can access content across multiple services, while 63 percent said they want a bundle of services that they can customize every month.
About 49 percent of Gen Z and millennial respondents also said they watch TV shows and movies after hearing about them from creators on social media, with 54 percent saying ads on social media influence them the most.
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