As market trends shift, demand for pick-up trucks and 4x4s stay robust, as proven by Sime Darby Auto Connexion-Ford who saw record sales last year, with 8,858 units of the Ford Ranger and Ford Everest sold in 2023.
Last year saw significant market expansion by SDAC-Ford into the East Malaysian region, with the opening of Ford Kota Kinabalu , Boston Auto Dealership and Ford Kota Kinabalu , Rightpower Corporation. These were also joined by the opening of the Ford Kota Samarahan, Jimisar Aruna dealership in Kuching, Sarawak, bringing the brand’s network to nine dealerships in East Malaysia, and 38 nationwide.
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