CEO of homegrown makeup brand blk shares advice for small business owners

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With years of experience under her belt managing two big makeup brands at once, Jacqe Yuengtian-Gutierrez can surely offer a wealth of business advice to those who are just starting in the industry.

Jacqe, the CEO and co-founder of homegrown brands blk Cosmetics and Happy Skin, noted the importance of coming up with a good product to offer.“My best advice is make sure you create a very, very good product,” she told GMA News Online on the sidelines of blk’s recent event for their multi-use product, All Over Paint.The entrepreneur said that branding, marketing, and social media “are all secondary.”“People will always go back to you when you create a good product.

Jacqe agreed that it’s actually a good thing for the beauty industry that more brands are popping up these days.“I started Happy Skin 10 years ago, right? Five years after, I launched blk. When I did that, both brands are growing double digit,” she said.She continued, “Because the penetration in the Philippines, meaning people who use makeup, is less than 25%. It’s surprising, but one out of every four women lang ang gumagamit ng makeup.

 

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