In the world of tech startups, the term «growth» has become almost the epitome of success. Exponential growth, growth hacking, growth mindset, growth team, growth engine, hypergrowth. If a startup doesn’t show enough growth, it’s doing it wrong. In his article published in 2012, the founder of the startup accelerator Y Combinator Paul Graham argued that growth is the very essence of a startup: Being newly founded does not in itself make a company a startup.
A Wise customer can see the total breakdown of a transfer’s fare in advance, split by what goes to a bank and what goes to Wise. But the company took a step further by making its roadmap public, with quarterly updates on the progress towards the mission. Another thing about Wise is how the company builds a conviction on what matters the most for customers.
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