The Reality-Virtuality Continuum There is some confusion about the differences between and . These terms are not always used distinctly in news reports and the blogosphere, and the wrong companies are often identified as working in the AR or VR space. A conceptual framework established more than 35 years ago may be useful for establishing clarity.
An example of augmented reality companies would be and augmented reality, which consists of a primarily real environment with digital and virtual data, images, Magic Leap Blippar. Third, there is also , which consists primarily of virtual spaces with some real objects, images, and data introduced into the virtual world.