Market Match program, which doubles CalFresh dollars at farmer’s market, may be slashed

on 22nd Street to get her week’s worth of produce. These days, she fills her basket with greens, mushrooms and plums — but soon, her weekly market budget may be slashed.

“It would be a killing cut to the Market Match program,” said Minni Forman, who oversees it and works at the Ecology Center, a health and environment nonprofit based in Berkeley. Shoppers enrolled in CalFresh benefits can use their EBT allowance at the farmer’s market and match up to $15 to spend on produce. The regular allowance is exchanged for red tokens and the matched funds for green tokens.

It has really helped their business, Gavelovskiy said. It was only his second time selling at the Mission’s farmer’s market; usually he sets up shop at the Ferry Building. But he already noticed more Market Match shoppers in the Mission, compared to areas frequented by tourists. Seventeen of the some 290 markets that offer Market Match are in San Francisco. The Heart of the City Market, by Civic Center, is the largest in the state, in terms of CalFresh dollars spent. In 2023, $2.57 million was distributed and an additional $1.91 million in Market Match funds, according to Steve Pulliam, who manages the market.

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