CRM specialist HubSpot enters SA to rejuvenate VC investment

has announced entry into the South African market to grow its customer and partner network in Africa, as well as attract wary investors.

The company has ten partners in South Africa, including Spitfire Inbound and ML Agency in Johannesburg and Huble in Cape Town.HubSpot views South Africa as a key market and gateway into other countries on the continent.“HubSpot is a piece of technology that’s built to help companies grow and scale faster. Our idea is to keep the customer at the centre of this world and have the technology that will give them the best possible experience.

McGuinness added that HubSpot’s growth strategy is based on three core metrics: the number of qualified leads , the acquisition of people using the technology free of charge for a specific period, and the net new number of customers. McGuinness acknowledged the figures are ambitious targets, but he is adamant that Africa is rich with opportunity - especially for startup ventures that are willing to embrace technology.

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