China Seeks to Bring a Booming Micro-Drama Industry Under Tighter Control

ags-to-riches tales, revenge plots, and plenty of twists—Chinese viewers are loving what they can find in internet “micro-dramas,” the latest big thing in Chinese entertainment of vertically-shot shows posted on social media with episodes that have runtimes of just a few minutes or less.

Not known for award- or acclaim-worthy scripts or acting but rather for their pure bingeworthiness, micro-dramas tend to lean into familiar tried-and-tested themes, like love affairs, family disputes, and tensions between the rich and poor.“They’re not looking for the quality of their drama,” Oscar Zhou, a lecturer at the University of Kent who is researching the topic, tells TIME of micro-drama makers. “It’s a very profit-oriented production model.

Over the course of just over a year, the industry has transformed from one of the most free forms of expression in China to one of the most heavily regulated.

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