Starbucks founder Schultz says company needs to refocus on coffee as sales struggle

FILE - Starbucks founder and former CEO Howard Schultz testifies before the Senate Health, Education, Labor and Pensions Committee at the Capitol in Washington, Wednesday, March 29, 2023. In a LinkedIn post published over the weekend April 4, 2024, Schultz says the companys leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales.

In his post, Schultz said senior leaders – including board members – need to spend more time talking to baristas in the company’s stores. But Schultz said coffee is what differentiates Starbucks and reinforce the company’s premium positioning.

Brasil Últimas Notícias, Brasil Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

Ex-CEO Howard Schultz says Starbucks needs to revamp its stores after big earnings missIn its latest quarter, Starbucks reported a surprise decline in same-store sales and slashed its full-year forecast.
Fonte: CNBC - 🏆 12. / 72 Consulte Mais informação »

Former Starbucks CEO says company needs to revamp its stores after big earnings missFormer Starbucks CEO Howard Schultz weighed in Sunday on the coffee chain’s dismal latest quarterly report, saying he believes the company will recover if it improves its U.S. stores.
Fonte: NBCNewsHealth - 🏆 707. / 51 Consulte Mais informação »

Howard Schultz says Starbucks needs to revamp its stores after big earnings missIn its latest quarter, Starbucks reported a surprise decline in same-store sales and slashed its full-year forecast.
Fonte: NBCLA - 🏆 319. / 59 Consulte Mais informação »