Free wine offer buried at bottom of company's privacy policy finally claimed after three months

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Tax Policy Associates added the hidden clause to its website terms and conditions in February to test how long it would take someone to spot it.

An eagle-eyed winner has claimed a free bottle of wine after a company hid the offer at the bottom of their website's privacy policy - in a bid to test if anyone actually reads them.

Tax Policy Associates added the promise to its site's terms and conditions in February to test how long it would take someone to spot it. In a post on X he said: "Our ongoing experiment into whether anyone reads website T&Cs continues. We put this in our terms back in February. Just got claimed. "Crazier still is that we're legally required to have a privacy policy, even though nobody cares or reads it," he added., individuals have a right to know if companies collect and use their data.

As part of these rules, companies holding people's personal data must have a privacy policy on their website.: "We know nobody reads this, because we added in February that we’d send a bottle of good wine to the first person to contact us, and it was only in May that we got a response." Want a quick and expert briefing on the biggest news stories? Listen to our latest podcasts to find out What You Need To Know…

 

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