Netflix is becoming an ad-tech company

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Netflix Notícia

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Sarah Fielding MS, is an acclaimed journalist focusing on mental health, social issues, and tech. At Engadget, she reports on tech news, whether it be a Twitter bot exposing gender pay gaps or a beloved classic game's revival.

There was a time when streamers wooed potential customers with the promise of an ad-free experience. In recent years, however, companies such as Netflix, Amazon,the most affordable option. Now, Netflix is taking the next step towards becoming a de-facto ad tech company by moving its development in-house,

Netflix announced the shift during its upfront preview, in which the company also shared that its $7 per month ad-supported tier has 40 million monthly active users. The ad-supported plan is reportedly getting 40 percent of new signups, with it having 15 million users just six months ago, in November.on advertising and sales.

 

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