Google AI: How business websites will have to change for Google’s AI era

  • 📰 FinancialReview
  • ⏱ Reading Time:
  • 62 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 28%
  • Publisher: 90%

Brasil Notícia Notícia

Brasil Últimas Notícias,Brasil Manchetes

Enterprises hoping to attract the attention of the search engine’s Gemini platform will need short, punchy web pages, says a digital advertising expert.

Already a subscriber?Google’s shift to artificial intelligence-based search means most businesses will have to transform their online presence to give the AI the sort of information it wants, the co-founder of one of Australia’s largest digital marketing agencies says.

Last week, Google started using Gemini to power search results in the US, promising that “over a billion” users will beSome search queries in the US now feature an “AI overview” at the top of the search, which summarises the content of multiple websites into a single response and then lists the websites from which that information was gleaned.Adjusting website content

For Joe Hanlon, publisher at the search-driven comparison site WhistleOut, getting into the AI overview looks likely to be the new holy grail of online marketing, and could give a huge boost for companies that pull it off.The current holy grail, or “position zero” on the Google search page, is Google’s “featured snippet”, which typically lifts bullet points of information directly from a website, and places them as an answer to a search query above the normal search results.

In a good sign for the future under AI summaries, Mr Hanlon said everyone wanted to be featured as a snippet because the click-through traffic was so high. Mr Vlasakakis said Google would probably continue with the “hybrid” approach to search results it was already using in the United States, with AI results appearing together with traditional search results.

 

Obrigado pelo seu comentário. Seu comentário será publicado após ser revisado.
Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:

 /  🏆 2. in BR

Brasil Últimas Notícias, Brasil Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

Google, Facebook, Apple, Goldman Sachs, Asana, Hubspot and Harrison.ai: the companies picking up bill for employees’ egg freezing and IVFGoogle has joined the growing ranks of companies offering financial reimbursements to staff for fertility treatments.
Fonte: FinancialReview - 🏆 2. / 90 Consulte Mais informação »