Brands turn to BINI in Gen Z market race

  • 📰 rapplerdotcom
  • ⏱ Reading Time:
  • 24 sec. here
  • 11 min. at publisher
  • 📊 Quality Score:
  • News: 44%
  • Publisher: 86%

Pinoy Pop Notícia

Consumers,Online Shopping,Retail Industry

Shopee is the latest brand banking on the exponential rise of BINI to onboard more Gen Zs on the platform

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Shopee got BINI as endorsers shortly after the company recently conducted a study alongside Kantar about how Filipino Gen Zs shop. Shopee has introduced its “Change of Mind” option, where customers can return products if the fit and style of products don’t quite suit them.In the competitive e-commerce landscape and specific tastes of Gen Zs, Pan said they needed ambassadors who could “collaborate with ambassadors and representatives who could relate to.”

 

Obrigado pelo seu comentário. Seu comentário será publicado após ser revisado.
Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:

 /  🏆 4. in BR

Brasil Últimas Notícias, Brasil Manchetes