Share on email American media companies are missing out on billions of dollars in revenue a year by neglecting to focus more onTheir shows and films are fighting for attention against one another — and against platforms like YouTube, TikTok and Instagram, which have a nearly unlimited supply of creators and viewers.These "super streamers," as Nielsen calls them, spend 45.4% of their TV time on platforms like YouTube, Hulu, Netflix and Amazon.
"More than 80% of Hollywood executives surveyed by McKinsey agreed that increasing on-screen representation of Asian Americans could lead to Asian American households spending more on film and TV., the value of additional spending by AAPI communities could rise to $4 billion to $8 billion a year by 2060.Those numbers could underestimate the true impact because Asian communities aren't the only audiences interested in Asian American content.