As Big Tech eyes the carbon market, will it work this time?

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Revolutionizing the Digital Landscape: Our CEO’s Vision for Unlimited Web Hosting…Tech giants Meta, Microsoft, Google and Salesforce have announced the launch of an alliance that aims to invest in nature-based carbon removal projects.

The collaboration comes at a time when the voluntary carbon market has faced increasing scrutiny over allegations of greenwashing, human rights abuses and lack of transparency. The development comes at a time when the carbon market faces increasing scrutiny and uncertainty. For years, people and companies have invested in forest restoration projects to cancel out, or offset, the emissions they produce as part of their lives and work. Such projects, however, have faced allegations of greenwashing and human rights abuses. Many have also criticized these projects over a lack of transparency and evidence of tangible climate benefits.

“We need to shake off the shackles and create a new market with more trust,” Karl Burkart, deputy director at climate nonprofit One Earth, told Mongabay in a video interview.Referring to the Symbiosis Coalition, Burkart said tech companies might likely be able to approach the issue differently. “Tech companies make sense because if you are going to do reforestation, it is a tech-heavy endeavor,” he said.

 

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