The Music Business Wants to Reach Superfans. Jam Bands Already Know How

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This year, it seems the whole music industry is talking about how to reach superfans. The jam band scene has long since figured it out.

Peter Anspach of Goose performs during the Newport Folk Festival at Fort Adams State Park on July 30, 2023 in Newport, Rhode Island.scene in New York,” he recalls. At the time, though, “it wasn’t cool to be a Deadhead. And Wetlands wasn’t necessarily the cool play.”But styles that were frowned upon by one generation are often taken up by the next. While many artists — and the mainstream music business — ignored jam bands for years, this has started to change.

Jam acts may also be benefitting from the catholic tastes fostered in the streaming era — as DiCianni puts it, listeners’ interests are now “less compartmentalized.” And artists and managers in the jam band scene posit that its emphasis on being present, in the moment, with a like-minded community for an ever-changing live experience offers an increasingly potent antidote to the distracted, frenetic, nichified, social media-driven world.

Jam band devotees are impressively diligent about attending shows, buying merchandise, and streaming live performances, which change nightly. “They almost treat their favorite bands like a sports team, where they’re following along with what happens in every moment in every show,” says, who is co-agent for Goose, Pigeons and Rykman, among others. “They’re so invested — for years.”

 

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