Bell closes deal to buy Outfront Media's Canadian business, must sell 669 ad spaces

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GATINEAU, Que. — The Competition Bureau says Bell Media must sell 669 advertising displays in Ontario and Quebec as a condition of its $410-million acquisition of outdoor advertising company Outfront Media Inc.'s Canadian operations.

GATINEAU, Que. — The Competition Bureau says Bell Media must sell 669 advertising displays in Ontario and Quebec as a condition of its $410-million acquisition of outdoor advertising company Outfront Media Inc.'s Canadian operations.

The bureau says its investigation concluded the merger was"likely to substantially lessen competition" in Quebec City, Trois-Rivières, Sherbrooke and the Greater Montreal and Toronto areas, where Bell and Outfront had"vigorously" competed.

 

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