In 2017, Rebecca Brady took her homemade seed crackers to a farmer’s market in Buffalo, New York, just hoping to sell one box. “We sold our first box and then I remember saying: ‘Let’s double our target. Let’s go for two’,” says Brady, the 50-year-old founder and CEO of snack company Top Seedz. “I don’t think I was very confident.
“This was very conscious, the thought that I might just be wasting money,” she says. “I wasn’t very confident that it was going to work.” Brady sold roughly 20 boxes per week at the Buffalo farmers’ market during her first year in business — more than enough to turn a profit on her investment, she says.
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