Already a subscriber?Former Young Rich Lister Chris Wirasinha’s second business could not be more different from his first.
Linkby co-founders Andrew Chak, Chris Wirasinha and Adrian Fagerlund have raised $4 million in series A funding. Mr Wirasinha said the amount, small for a series A raise, was not a reflection of the company’s ability to raise funding, but the fact that it did not need more cash and the founders did not want to give up much equity.
In the last two years the company has gone from 400 advertisers to 1500 on the platform. It has also doubled the number of audience and publishing partners, including signing up independent publishers such as theClick-through rates on advertisements typically range from 10 per cent to 25 per cent. Click rates from sponsored posts are higher than those from traditional advertisements.Which direction the company would take, Mr Wirasinha said, was unclear.