Currency Media, the company behind digital financial journalism publication The Currency, has increased its annual profit to €344,000, newly filed accounts show. Its performance underlines how its business model is “paying off”, according to its chief executive.
“I think it’s a very sustainable business model built on long-term relationships with our members,” said Mr Lyons, chief executive of the company. ‘We saved for our wedding in 2007. We knuckled down for the year previous so we could have everyone we wanted there’The company also does comparatively little discounting on price, with any special offers around events such as Black Friday quickly reverting to full price. Mr Lyons said this strategy allowed it to build up its annual recurring revenue in a sustainable manner.