Caspar Lee belongs to a crop of content creators who found early success on YouTube back in the 2010s, commanding millions of views on the platform.
The creator economy refers to people making an income by monetizing their skills, talents and hobbies online. And it's a booming industry estimated to grow to $480 million by 2027, up from $250 billion in 2023, per a "I always wanted to do something outside of YouTube, because I knew in my 30s and 40s, I didn't want to necessarily just be relying on that."
Lee said his first venture into entrepreneurship was when in 2017 he co-founded the influencer marketing company Influencer.com, alongside Ben Jeffries. Lee is also its chief vision officer.
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