Ava Labs brings intellectual property management to K-pop industry

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Ava Labs, the company behind the Avalanche blockchain network, is bringing intellectual property rights solutions to the South Korean pop music industry.

According to a market report from Allied Research, the South Korean pop music industry will be valued at $20 billion by 2031.

Speaking to DL News, Justin Kim, the head of Ava Labs in South Korea, outlined the need for artist protections and how blockchain technology could offer unparalleled transparency and efficiency for artists who are often underpaid by recording companies.

 

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