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A sure sign a company is in trouble – It stops spending money on marketing

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When a company stops spending money on marketing, it is a “sure sign” that the business is in trouble.

This was a key lesson former Comair CEO Glenn Orsmond learnt while working in the highly-competitive airline industry., which details the demise of Comair, Orsmond shared his experience working with Dave Novick.

In their battle against competing airlines, Novick told Orsmond that when a company stopped spending money on marketing it was “a sure sign” that company was in trouble.

 

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