Paolo Dellachà, CEO of Automobili Pininfarina, takes us through the hypercar company’s plans

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Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House.

Automobili Pininfarina is poised to make the leap from a single-model, ultra-niche manufacturer to a more established purveyor of high-end automobiles. Set up as a spin-off from the fabulously success Pininfarina design studio, the car-making division began with the Battista electric hypercar and its closely related sibling, the limited edition B95 Spider.The Battista is a true statement of intent, both in terms of performance and exclusivity, with just 150 examples planned.

Pininfarina has designed beautiful grand tourers in the past. The next product has to repeat that, but Pininfarina was always innovative, even provocative. It’s important to design something that will stay beautiful for decades – it’s all about proportion, purity of line, quality of light. For a GT, sporting and elegance are part of the brief.We’re very much looking into more than one possibility . The question is, what do customers want? Many people thought electrification would be faster.

Paul Smith and Artek reveal the bold new versions of three of the Finnish furniture maker’s notable pieces: Stool 60, Screen 100, and Coat Rack 10912 American icons of design, from cowboy boots to the MacBook Air

 

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