A product authentication app for fashion and luxury goods, already powered by visual AI, is about to get a major upgrade.
“Our deep presence and understanding of the market, combined with Alitheon’s superior technology, will enable our customers to tackle some of our industry’s biggest authentication and verification challenges,” said Simon P. Lock, chief executive officer and founder of Ordre Group, which was established in 2014 and is best known for its virtual showroom platform and 360-degree view mobile imaging technology.
“We are excited to pair our technology with Authentique’s deep sector knowledge and presence, to offer the luxury and fashion industry the last solution they will ever need to ensure and secure trust in Apps that leverage visual AI to create a DPP are seen as an alternative to RFID technology, near field communication tags, or QR codes that can be scanned to track a product’s provenance.
Indeed, Authentique says its partnership with Alitheon will “drive significant advancements and establish new standards within the sector.”