: Committed to continuing to assist the people in reducing the cost of living, the Ministry of Domestic Trade and Cost of Living is launching two new programmes for the private sector under the Ihsan Rahmah Madani initiative.
Armizan explained that the i-Mesra programme is a digital business management platform to assist food service entrepreneurs in inventory management, comprehensive ingredient references for consumers, financial management, marketing, digital verification processes and liability protection. “The food and beverage sector using the i-Mesra platform can offer special promotions or cashback to consumers using Ihsan Cashback,“ he said.
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