Should companies sponsor political events like the RNC? How partnerships can impact consumer mindset

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Amid the pomp and circumstance of the Republican National Convention, one thing that appears to be less visible this year is the corporations who are sponsoring the event.

"I think people out there in the business world realize that the likelihood of President Trump being president is pretty high," Priebus told the publication."It is going to be Trump or Biden... and not being part of a convention if you have corporate interests or you have community interests, it's not really an option."

Byrne pointed to consumers potentially believing a company is"jumping on a bandwagon" if they seem to randomly sponsor a political party or event, which can affect how customers see their business.

 

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