Two emerging threads from retail earnings

LSEG Director of Consumer Research Jharonne Martis joins Wealth! to give insight into the US retail numbers and recent retail earnings say about the consumer and what trends investors can expect from consumers.

There are two common denominators right now that are jumping out, the first one being that, as you mentioned, retailers are all about the Omni Channel strategy, and this is what's important in order to attract the consumers to the stores.Today they smash their E Commerce Estimate with a robust 8.3% growth in E commerce.

So of the retailers that we've continued to hear from over the course of this earnings season, and there are still a few more to to trickle out. And then teen retailers Amber, Commie and American Eagle have a very loyal following for the back to school season.It seems like right now that the best smart shopping habits that consumers are starting to deploy is being very choosy about the deals and waiting for deals that propensity to wait.

And that was because the average promotional rate and the amount of merchandise on sale really spiked to the highest level it did all year round.Um, already, people are shopping for Halloween.So people are already eyeing what is on sale now, putting it in their closet and saving it, you know, for for those later, um, moments.

They didn't only do well for the second quarter, but are projected to continue to be the winners for the second half of the year.Brookfield in talks with banks for funding Grifols' takeover bid, sources say

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