BMW overtakes Tesla in European electric car market

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German brand sells 308 more EVs than Tesla in July as Model Y and Model 3 sales slip

BMW has for the first time overtaken Tesla in the European electric car market. It delivered 14,869 EVs in Europe last month, 308 more than Tesla. The American electric car brand experienced a slump in July, with registrations of its Model Y SUV falling by 16% to 9544 cars, and its Model 3 saloon dropping by 17% to 4694 units.

The overall European market grew by 2% compared with July 2023, to 1.03 million cars – of which 54% were SUVs. Jato analyst Felipe Munoz said: “Consumers in Europe now have access to more choice than ever before, and SUVs are a more comfortable and desirable option for many. “This alongside the increasing availability of affordable models is helping consumers to make the switch from traditional segments to SUVs.

 

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