Kiyoshi Matsuo on How Music Expanded His Views, Promoting Affirmative Action in Japan’s Music Industry & More

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Music producer Kiyoshi Matsuo spoke with Billboard Japan about exploring ways to make the working environment in entertainment a better place for all.

’s Women in Music initiative began in 2022 to celebrate artists, producers and executives who have made significant contributions to music and inspired other women through their work.

When I was doing those interviews, the most exciting discussions I had with artists were about politics and social topics. For example, even when I made the appointment to talk about a new album, if the U.S. presidential election was coming up, the topic of conversation would be all about the election. The music I was fascinated with — R&B and soul — is the music of African Americans.

Vessels like the family you were born in or the company you work for aren’t the only things that nurture a person’s spirituality. Regardless of the environment you were raised in, I’m sure you encounter many people who bring you awareness even after you reach adulthood. Songs by idol singers at the time were mass products aimed to become mega-hits, so they reflected the largest common denominator of the public’s preference. So it could be said that those songs were heavily tinged with the thinking around gender roles in Japan at the time.

People who grow up watching Japanese idol singers in their adolescent years, being taught that “this is how girls are supposed to be,” most likely aren’t going to start listening to mature female artists after they outgrow those idols. I feel that nowadays, people prefer songs that are easy to understand rather than those with a mature perspective.

 

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