News Formal

3 Traps on the Way to Becoming a Customer-Centric Company

  • 📰 HarvardBiz
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 63%

Brasil Notícia Notícia

Brasil Últimas Notícias,Brasil Manchetes

Researchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years. They found that only 15% of CEOs and sales teams have a customer-centric strategy.

Most run their company or customer relationships based on a product-focused mindset, which puts the onus on finding a market to sell one’s products to, rather than orchestrating growth together with customers.

If you were to ask a CEO how customer-centric their strategy is, they’ll likely tell you that it is a work in progress. Rarely will CEOs tell you that their strategy works seamlessly or that it is in serious trouble. For our upcoming book,, we analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years.is an adjunct professor of marketing at INSEAD and co-director of INSEAD’s Marketing & Sales Excellence Initiative.

Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:

 /  🏆 310. in BR
 

Obrigado pelo seu comentário. Seu comentário será publicado após ser revisado.

Brasil Últimas Notícias, Brasil Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

3 Traps on the Way to Becoming a Customer-Centric CompanyResearchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years. They found that only 15% of CEOs and sales teams have a customer-centric strategy.
Fonte: HarvardBiz - 🏆 310. / 63 Consulte Mais informação »

3 Traps on the Way to Becoming a Customer-Centric CompanyResearchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years. They found that only 15% of CEOs and sales teams have a customer-centric strategy.
Fonte: HarvardBiz - 🏆 310. / 63 Consulte Mais informação »

3 Traps on the Way to Becoming a Customer-Centric CompanyResearchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years. They found that only 15% of CEOs and sales teams have a customer-centric strategy.
Fonte: HarvardBiz - 🏆 310. / 63 Consulte Mais informação »