‘I’m looking for a man in finance … and a gilet’: the rise of banker bro fashion

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Return of hit TV series Industry brings sleeveless garment back into the spotlight and may even have boosted sales

Also known as the “finance bro vest” or “City boy gilet”, the sleeveless layer is in the spotlight this month thanks to the return of

“The gilet as a piece in the show has broader reach,” said costume designer Laura Smith, “ does a lot of work in showing how people belong and approach their identity in the world of the show.”It’s a look we have previously seen loaded with meaning – and ripe for being ripped at – on Tom Wambsgans in. As the character of Roman Roy barbs: “It’s so puffy.

“It’s almost come to represent banking style now and sort of become a bit of a parody,” says one graduate working in banking in London who asked to remain anonymous. Inby the clothing brand Reiss, which has more than 3m views, a flashmob pretending to be finance bros dance to Man in Finance, each one clad in identical gilets.But for those working in the industry, said the graduate, “we’re not part of the parody.

In industries like banking, Sidhu said, people tend to favour uniformity in style. For men, he added, “I think it really gives them a sense of belonging.” He likens it to spaces such as football terraces and pubs “where we see these kind of specific items of clothing”., as well as its spot in the social media limelight, will boost gilet sales outside the Square Mile remains to be seen. Might the sleeveless garment even begin to garner kudos in the fashion industry? “Never say never,” said Sidhu.

 

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