Lionel Messi has launched a "truly unique and inspirational" business venture to rival Cristiano Ronaldo as he continues to build his brand away from football.forward has added a range of ventures to his already-impressive portfolio in recent years, including real estate, hospitality and technology.
And now, the eight-time Ballon d'Or winner is making moves in the fragrance business with his debut scent; Leo Messi Eau De Parfum.Inspired by the man himself, this scent is said to capture "the essence of Messi's humble yet powerful persona" and is designed to "evoke the hidden strengths and quiet confidence that resides within us all.", you have layers of strength, depth, and authenticity that define who you are.
Messi himself says he has always been passionate about fragrance and is "extremely excited" about producing his own signature scent.More and more footballers are starting to delve into the fragrance business but one of the most prominent figures of the scene isHe now has a range of colognes, including CR7 Discover, which was launched this year.
"This unique Eau de Parfum strikes a harmonious balance between invigorating freshness and enveloping warmth," the website reads.Frank Voelkl, who is the Principal Perfumer at DSM-Firmenich, added: "The scent is designed to provoke a profound emotional connection. At the intersection of 'freshness' and 'warmth', the fragrance is a confident, intriguing, and unique Eau de Parfum that is also designed to have mass global appeal.