How Companies Can Use AI to Better Serve Deaf and Hard-of-Hearing Customers

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Brands racing to embrace customer service chatbots risk neglecting disabled communities.

The Americans with Disabilities Act has served a critical role in advancing accessible and equitable communications for deaf and hard of hearing individuals. But as companies race to automate their customer service operations in recent years, many are inadvertently creating new barriers for deaf and hard of hearing people. Leaders can lean on the vision and spirit of the ADA to create more inclusive and accessible customer service programs in this era of AI.

Fourth, they must demonstrate socially responsible practices and highlight them in marketing and customer communications. Finally, leaders should involve individuals with lived experience as a person with a disability in the development of any AI-powered application.has served a critical role in advancing accessible and equitable communications for deaf and hard of hearing individuals.

 

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