News Formal

The Dark Side Of AI: How Deepfakes And Disinformation Are Becoming A Billion-Dollar Business Risk

  • 📰 ForbesTech
  • ⏱ Reading Time:
  • 33 sec. here
  • 6 min. at publisher
  • 📊 Quality Score:
  • News: 31%
  • Publisher: 59%

Deepfakes Notícia

Disinformation,AI,Artificial Intelligence

Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.

Every week, I talk to business leaders who believe they're prepared for AI disruption. But when I ask them about their defense strategy against AI-generated deepfakes and disinformation, I'm usually met with blank stares.

Think of it like a fire drill for the digital age. Every employee should know exactly who to contact and what steps to take when they encounter potential AI-generated misinformation. Your marketing and PR teams, in particular, need to be ready with pre-approved response protocols and communication strategies.While human vigilance is crucial, technology plays an equally important role in your defense strategy.

Success in this new landscape requires a shift in organizational culture. Vigilance needs to become second nature, and the ability to quickly verify and respond to potential threats must be woven into your company's DNA.

 

Obrigado pelo seu comentário. Seu comentário será publicado após ser revisado.
Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:

 /  🏆 318. in BR

Brasil Últimas Notícias, Brasil Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

Driving Real Business Value With Generative AI For SMBs And BeyondGary Drenik is a seasoned writer for Forbes, focusing on innovation in both large enterprises and small businesses through AI applications for consumer data. Since 2012, he has provided insights into innovative privacy-compliant predictive analytics and targeted marketing solutions.
Fonte: ForbesTech - 🏆 318. / 59 Consulte Mais informação »

Unlocking the Potential of Generative AI: Deployment Strategies for Business SuccessThis article explores the growing importance of generative AI across industries, highlighting the need for effective deployment strategies. It discusses the benefits of generative AI, challenges faced by organizations, and various deployment considerations to ensure successful implementation.
Fonte: HarvardBiz - 🏆 310. / 63 Consulte Mais informação »