Future of British bike brand Orro secured by investment company promising to "continue its tradition of producing world-class bicycles"
Has Baaj Capital LLP just stepped in to buy a name with kudos and squeeze some juice out of it? No, that really doesn’t appear to be the case. It also says that it is “dedicated to preserving Orro Bikes’ rich heritage and continuing its tradition of producing world-class bicycles”, and will “invest in research and development to introduce cutting-edge technologies and innovative designs to the Orro Bikes product line.”
What’s interesting about Orro is that the bikes are designed and assembled In Britain. That’s the whole point. These aren’t just generic bikes picked out of a Far Eastern catalogue and embellished with the Orro name. If you’ve enjoyed this article, then please consider subscribing to road.cc from as little as £1.99. Our mission is to bring you all the news that’s relevant to you as a cyclist, independent reviews, impartial buying advice and more. Your subscription will help us to do more.Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus.
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