Two companies cut ties with Conor McGregor after civil jury ruling in sexual-assault case

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The owner of Irish whiskey brand Proper No. 12 will no longer feature McGregor’s name or image on the drink, while video game developer IO Interactive also ended its collaboration with the MMA fighter

that he must pay nearly €250,000 to a woman who accused the mixed martial arts fighter of raping her.

“Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand,” the company told the Irish Independent newspaper. “In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately,” the company said in a statement on X. “We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr. McGregor from our storefronts starting today.”

Hand said the alleged assault after a night of partying left her heavily bruised and suffering from post-traumatic stress disorder.

 

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